Insight

Seller onboarding economics

A registered seller becomes useful only when its offers are accurate, available and fulfilable.

The expensive part of onboarding comes after registration. Product data must be complete, stock must be accurate and the seller must meet the service promise shown to the customer.

Track the path from verification to live offers, first completed order and repeat trading. Include catalogue support, failures and returns in seller contribution.

AI can clean attributes and flag missing information. It cannot verify a merchant or product by guessing.

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