Retail turnaround
Reset economics, operating cadence and governance when growth no longer produces durable profit.
Explore retail turnaroundGCC commerce operator · builder · advisor
Build the market. Fix the economics. Scale what works.
Muhammad Haris Aslam is a digital-commerce builder and operator with 17+ years across the Gulf—founding marketplaces, launching country operations, leading turnarounds and backing what comes next.
17+ yearsbuilding GCC commerce
0 → marketcountry and venture launches
Turnaroundboard-mandated transformation
Foundermarketplace and SaaS ventures
What I work on
Operator experience, applied where the commercial model matters most.
Marketplace strategy
Build the seller ecosystem, assortment, fulfilment and trading model that make a marketplace work.
Explore marketplace strategyE-commerce transformation
Connect proposition, technology, operations and commercial discipline into one executable roadmap.
Explore e-commerce transformationSelected operating record
The work behind the point of view.
Case
Roumaan.com
Founded Oman's first multi-category online marketplace, building the proposition, seller base and operating model from a blank sheet.
Marketplace strategyCase
Floward Oman
Launched the Oman operation and built the local commercial and fulfilment engine to more than 75% category share.
Oman experienceCase
Salman Corporation → Miraq Lifestyle
Led a board-mandated group turnaround, secured a regional distribution mandate and shaped a new Saudi-focused venture.
Turnaround approachCase
UpApp Factory
Co-founded a B2B SaaS platform, expanded it across six markets and later exited the venture.
Ventures and AIGCC market experience
Local context changes the operating model. The site separates the four markets rather than treating the Gulf as one.
Qatar
A Doha-based perspective on a compact, high-value digital commerce market.
Explore qatarOman
Marketplace founding, D2C country launch and group-turnaround experience.
Explore omanSaudi Arabia
Venture building, capital discipline and a route to the Kingdom's scale.
Explore saudi arabiaUAE
Regional operating experience for the Gulf's most competitive commerce market.
Explore uaeNext conversation
A difficult commercial brief?
If the mandate involves a launch, a turnaround, marketplace economics or family-business transformation, start with the operating problem.